Boliyoo – Days After Raya

Selamat Hari Raya everyone!

I stopped all the ads when the posting has stopped.

Since the shipping has continued, let’s continue the ads.

I “cheated” a bit

Instead of running ads, I use one website that I have to generate traffic to some of the products in Boliyoo.

After that, I run ads to retarget those who have visited the website.

So right now the funnel is like this:

Traffic from the website (free) > Retarget using FB / IG ads (Initiate checkout as a goal)

So it’s not totally paid traffic anymore. I am experimenting using this flow now. That means I am going to shift the focus to retargeting more than generating the initial traffic.

After all there are two categories of traffic. a paid one, and a free one. I am trying to have traffic to that website to both.

Since I have uploaded ads into that personal website of mine, it has generated some views.

It’s a start. Imagine if I have to pay for 28 clicks and it costs around USD0.10 each, I have to pay USD2.8 for 28 clicks.

This is good.

Let’s see how it goes in the next 2 days.

If this is the first time you read about Boliyoo, you can go to https://drivingtransformation.com.my/category/projects/boliyoo/ to read about it.

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