Boliyoo – Days After Raya
Selamat Hari Raya everyone!
I stopped all the ads when the posting has stopped.
Since the shipping has continued, let’s continue the ads.
I “cheated” a bit
Instead of running ads, I use one website that I have to generate traffic to some of the products in Boliyoo.
After that, I run ads to retarget those who have visited the website.
So right now the funnel is like this:
Traffic from the website (free) > Retarget using FB / IG ads (Initiate checkout as a goal)
So it’s not totally paid traffic anymore. I am experimenting using this flow now. That means I am going to shift the focus to retargeting more than generating the initial traffic.
After all there are two categories of traffic. a paid one, and a free one. I am trying to have traffic to that website to both.
Since I have uploaded ads into that personal website of mine, it has generated some views.
It’s a start. Imagine if I have to pay for 28 clicks and it costs around USD0.10 each, I have to pay USD2.8 for 28 clicks.
This is good.
Let’s see how it goes in the next 2 days.
If this is the first time you read about Boliyoo, you can go to https://drivingtransformation.com.my/category/projects/boliyoo/ to read about it.